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He spent years in finance, private equity, and real estate. Now, Ash Magrans is building a bilingual children’s book brand around a bunny named Hoppi, creating stories that help children develop confidence, empathy, emotional intelligence, and stronger human connection from an early age.
One of the translations, Hoppi Visits The Farm, was even created in collaboration with the founder of Neolemon, who is always excited to support projects that help children develop growth mindset and empathy.
A Mission Rooted in Real Life
Ash did not start writing randomly. He started during COVID, when he was spending more time at home with his children.
"COVID is when I started writing, because I was spending so much time with my kids, reading to them every day."
That experience changed his priorities.
"I'm not interested in spending 70 hours a week in finance anymore. I'd rather drop my kids to school, coach soccer, write books, and be present."
His stories are shaped by real-life moments children go through:
- Moving to a new place and learning how to make friends
- Understanding divorce through "Hoppy Has Two Homes"
- Exploring diversity through the idea of "superpowers"
- Visiting hospitals, animal shelters, and food banks
- Learning how communities work
These are not abstract ideas. They are real situations, told in a way children can understand.
"My Vision Is Not a Book. It's a Brand That Can Scale."
Ash approached this project with a different mindset from the start.
Ash has already written 11 stories and illustrated books using Neolemon. Each book is designed to exist in multiple language versions.
At the center of that vision is Hoppi: a bunny character that appears across every story, not just as an illustration, but as a consistent identity children can recognize and connect with.
Because if you are building a brand, consistency is everything.
"I Need Software That Will Replicate It Exactly Every Time"
That requirement shaped his search for the right tools.
"I need software that will replicate it exactly every time. Otherwise, I just can't use it."
For a multi-book series, especially one designed to scale across languages and themes, inconsistent visuals break the experience. That is what led him to Neolemon, a platform built specifically to create and maintain consistent characters across scenes.
"This Was Really Graphics for Dummies"
What stood out immediately was how easy it was to use.
"It was very intuitive. It took one YouTube video, and I understood how to use it."
That simplicity allowed him to focus on what matters most: creating.
"I just want to make something nice, easy. Change the style, remove the background, adjust things, that's all you need."
The Bilingual Difference
One of the most powerful aspects of Ash's work is the bilingual format. Each page includes English at the top and another language at the bottom. This idea came from personal experience.
"Most books only offer one language, so you have to buy two books. There are very few that combine both."
His approach makes reading a shared experience. One book, two languages — especially for families living between cultures — creates something deeply meaningful.
A Story That Goes Beyond Borders
This project became even more meaningful through a special collaboration. Neolemon’s founder joined Ash to help bring one of the Hoppi books to Ukrainian readers.
The result is Hoppi Visits The Farm, a playful bilingual children’s book filled with fun rhymes that encourage children aged 2–8 to build healthy habits and appreciate local farms and fresh food.
“I immediately loved the idea behind this project and knew I wanted to be part of it. With my experience in translation, I felt I could contribute something meaningful. What surprised me most was how challenging, but also how rewarding, writing poetry and finding the right rhymes can be. It became a very creative and enjoyable process. I’m especially excited for readers around the world to experience this book in both languages.” — Diana Zdybel
Discover the book here: https://www.amazon.com/Хоппі-на-фермі-English-Ukranian-допитливість/dp/B0GWDFR1N2
If you are raising bilingual children or want to help your child stay connected to multiple languages and cultures from an early age, the Hoppi series is definitely worth exploring.
You can discover additional Hoppi stories available in different languages, each focused on fun activities, emotional development, and meaningful life lessons for children.
What This Means for Creators
Ash is a finance professional, a father, and now a creator building something that can grow across cultures and generations. And it all started with one decision. To begin.
His journey is a reminder that:
- You do not need a creative background to start
- You can build something meaningful and scalable
- The right tools remove the biggest barriers
Ready to Build Your Own Story?
If you have a story, a character, or an idea you have been thinking about, this is your moment.
Neolemon gives you the tools to create consistent characters, build your world, and bring your vision to life.